Texas Tech fans whiteout the stadium to celebrate cotton

Cotton bale centerpiece at a Celebrate Cotton tailgate.

Two-year-old Cade Post enjoys a tailgate dessert prior to the Texas Tech University versus University of Houston game. 

Ralls, Texas, cotton farmer Lloyd Arthur visits with Monty Christian, BASF head of Global Cotton, at the BASF tailgate party. 

Richard Jack, right, shows his two-year-old daughter how to make the 'Guns Up' symbol for the Texas Tech Red Raiders. Richard is the greenhouse operations manager for BASF, Lubbock.

Two-year-old Jaxson Glover looks over the John Deere tractor on display at the Jones AT&T Stadium. His mom, Ashley, says he rides his toy John Deere regularly at home in Fort Worth, Texas.

Fort Worth siblings, left, Avery (8), Ansley (5) and Jaxson (2) sit in a tractor tire on display at the Celebrate Cotton Game. 

Alex Tarin, left, Koal Houchin and his wife Courtney Houchin, and Kelli Pate look at the farming equipment on display around the stadium. The Houchins grow cotton near Slaton. 

Cotton is not only King on the Texas South Plains but on the jumbotron at the Texas Tech versus University of Houston game for Celebrate Cotton. The jumbotron is 100 feet wide by 38 feet tall with 3,800 square feet of screen space, placing it at a ranking of 16th nationally by square footage in purely NCAA football stadiums, and 8th among HD screens.

Nathan Buerkle, left, along with his wife Mary Jane, pose with Raider Red prior to kickoff. Mary Jane is director of communications and public affairs for Plains Cotton Growers and instrumental in the planning of the Celebrate Cotton Game. 

Texas Tech University Masked Rider.

New Home cotton farmer and Plains Cotton Growers President Stacy Smith, left, with his children Taylor (16) and Connor (12) wait on the sidelines for the Red Raiders to take the field.

Texas Tech Red Raiders take the field against University of Houston Cougars. Final score, Tech 63, Houston 49. 

Winfield United employees Melanie Blevins, left, Tim Cooper, Lubbock, center, Miranda Culenes pose for a picture prior to kickoff. Both Blevins and Culenes traveled from Minneapolis to the see the game. 

Two Red Raider football players take a knew prior to football game. 

Celebrate Cotton corporate sponsors recognized prior to kickoff. 

The American flag flies proudly as Texas Tech and University of Houston fans sing the American Anthem. Students sport their white, cotton t-shirts in the background. 

Cotton bales with cotton facts listed on them were placed throughout the stadium near the concession stands. 

Texas Tech cheerleaders fire up the crowd. 

The Goin' Band Raiderland opens up the game with the Texas Tech Fight Song. 

Press box view of the Texas Tech Goin' Band marching at halftime.